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  • Auto

        

    Company Overview

    A local car dealer explained to us the traditional car buying experience has changed because of the access to quality information and reviews from credible sources available on the Internet.

    Identifying The Challenge

    By using a patented data matching process, which protects the privacy of the household while allowing the user-profile tied to a specific IP to be examined, we can match a client’s existing customer list (names, addresses, phone numbers) to IP addresses, thus allowing ad impressions specifically tailored to existing customer base.

    *Requires customer address

    Developing The Plan

    By using a patented data matching process, which protects the privacy of the household while allowing the user-profile tied to a specific IP to be examined, we can match a client’s existing customer list (names, addresses, phone numbers) to IP addresses, thus allowing ad impressions specifically tailored to existing customer base.

    *Requires customer address

    Reviewing The Results

    Database of 41,495 was supplied to us

    We were able to match 16,536 (39%) consumers for IP Targeting

     

    •96% of website visits were new

    •We ranked in the top 13 out of 139 sources of website traffic

    •Targeted consumers purchased 94 vehicles

    •Targeted consumers were 12.74% more likely to buy than non-targeted