Restaurant - Food Service
This established coffee shop wanted to target people who lived or worked within a 3 mile radius of the shop, as well as people who drink coffee frequently, interested in locally roasted beans and were coffee enthusiasts.
They also just started serving lunch, and wanted to increase business during the day-time hours.
Identifying The Challenge
Drive the number of reservations that were made, but also market different happy hours that they had throughout the week to help mitigate slow times during the week, as their business on Fri-Sat was great, but other days were slower.
In addition, they wanted to increase lunch business, and would like to target people that worked close.
Developing The Plan
By using demographic, behavioral, and content targeting we were able build overarching campaigns to attract business diners who worked in specific industries with a lunch time special, and swapped out day-parted creative to reflect new weekday specials for happy hour. The last component was a branding campaign targeting people who lived near by, and were frequent diners.
Reviewing The Results
Over the last three months, they was able to grow lunch business by 45%, and increase happy hour sales by 75%. As a result, the client is looking to increase targeting to include business catering targets to grow event based business
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