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About Us.

We are a company built on Christian principles, helping businesses and churches reach their goals with essential online marketing tools and solutions. We have clients in every business industry and sector--from restaurants to technology companies--all over the US and Canada. We have more than 25 years of experience, so we know what we're doing regarding multimedia and marketing.

Reach customers more effectively by building a stronger online presence with reputation management, social marketing, responsive websites and review generation tools. Advanced targeting methods for digital display, mobile, e-mail, and search engine optimization will help you get found faster by customers looking for products or services like yours.

Why are we different?

  • Completely transparent delivery reporting dashboard.

  • Superior customer service and feedback mechanisms.

  • Competitive pricing with bundle discounts.

  • Full product suite: Targeted Display, Mobile Geofencing, SEM, SEO, Targeted Email, Social media Management, Reputation Management, Local Listing / Citations, Text Messaging, LinkedIn marketing, Live Chat Leads, Call Tracking, Video Marketing, Logo Creation, Responsive Websites, Event Marketing, Branding Campaigns – and much more!

  • Customizable, Needs-Based Solutions, Complete Marketing Agency

Our digital marketing agency is here to help you maximize your online presence. We analyze consumer purchasing habits and buying windows to establish consistent communication throughout the purchasing journey. Our team of expert analysts works with you to create a campaign plan that leverages data and consumer purchasing habits--allowing you to create an effective digital marketing strategy that will help your business grow.

Clarissa Williams
Founder & CEO

Is Founder and CEO of Shine Messengers (Shine Social Rocks), Hometown Digital Marketing Agency, and CEO of Lewis County Press - LCP, a local community publishing group. Member of Washington Avenue Baptist Church in Cookeville TN. 25+ years of business experience in executive leadership roles in the media sector. Christian-based volunteer projects.

Christian Public Speaker, Strategic Planning, Training, Digital Marketing Pioneer, Event Planning, 25+ Years of Executive Media Management, more than 30 years of media experience, Audience Engagement, Operations Excellence, and Culture Expert.

Clarissa has also been a featured speaker concerning digital marketing, the consumer's path to purchase, marketing in today's environment, culture and branding, understanding key performance indicators, next and now advertising budget planning, audience engagement, and a variety of other topics for chambers of commerce and media organizations across the United States.


Herbert Williams
CEO and President

Member of Washington Avenue Baptist Church in Cookeville TN. Founder of SERG, Sales Executive Resource Group. 25+ years of business experience. Specializes in working with restaurants, small and medium-sized businesses, and highly targeted campaigns with proof of performance.

Digital Promotions Guru, Sales Coaching & Training, and Motivational Speaker. Herbert's professional background includes sales management, new product introductions, consulting and business development, and brand strategy.

Discusses losing more than 130 pounds - in less than one year - by changing his diet and fitness routine. He has studied every diet, including foods of the Bible, and has applied them to his lifestyle. He loves to share his heart healing, his experience, and his knowledge with the medical and media community.

Training seminars for digital salespeople to help them understand what is best for their clients. He's been a featured speaker for press associations and medical groups across the United States.


Cameron Williams
Technology & Production Manager

Cameron has been working at Hometown Digital Marketing Agency since October 2020. He is a Washington Avenue Baptist Church member and studies Computer Science at Tennessee Technological University.

He has interests in Game Development and Artificial Intelligence. He enjoys playing video games and programming in his free time.


Sheri Ray
Bookkeeper & Human Resources Associate

Born in San Diego, CA, Sheri moved to Overton County TN in 1974 and she's been here ever since. She's been married to her husband, Johnny for 42 years. They have 2 adult daughters and 5 amazing grandchildren ages 4 through 14 and 5 fur babies (3 dogs and 2 cats). Their favorite pastime is supporting their grandchildren as they are active in sports and dance. She has worked in accounting and Human Resources in a variety of office positions including Livingston Veterinary Clinic, Ragland & Riley Veterinary Hospital, Tennessee Farmers Mutual Insurance Co, Mid-State Construction and Linde-RSS. Ray expressed, "I’m excited to be a part of such a talented team that is passionate about helping businesses grow."