Behavioral Targeting

Data / Modeling

Visits specific content sites, search-related content, check email, read consumer reviews, downloaded music, browsed photos, checked loan rates, checked car insurance rates, checked email, social profiles, shopped for specific products or services.

EXAMPLES:

  • Arts & Entertainment, Auto Buyers, Auto-Owners,

  • CPG (Consumer Packaged Goods), Enthusiasts, Family,

  • Finance & Insurance, Home, Interests, Lifestyle, Pets, Politics, Professional Services, Purchase Behaviors,

  • Real Estate, Shopping, Travel