Education

Company Overview

This school focuses on higher education for music, television, video production, and other liberal arts programs.

Bringing tangible experience to the classroom this school prides itself in HANDS-ON learning AND teaching skills that are immediately useful to ITS graduates.

Identifying the Challenge

The client needed to continue to drive enrollment and leads to ITS admissions department to fuel ITS continually growing programs and classes.

Their cost per lead through other online marketing was too high and they needed a provider who could deliver a cost per lead below $400.

Developing the Plan

By combining behavior, content, and IP retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the DECISION-MAKING process.

Leverage this reach and frequency to deliver LOW-COST leads / form submissions.

Reviewing the Results

In 3 months the team accomplished the following:

•able to narrow down on a targeting and saturation strategy that now delivers leads at an average cost per form fill / lead of $200 eventually to a cost per form fill of $167.  This decreased their CPL by 75%.

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3 Month Campaign 
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391k Impressions 
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.11% CTR
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430 Clicks
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22 Form Fills
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