Restaurant / Food Service

 Company Overview

This established coffee shop wanted to target people who lived or worked within a 3 mile radius of the shop, as well as people who drink coffee frequently, interested in locally roasted beans and were coffee enthusiasts.

 
They also just started serving lunch, and wanted to increase business during the day-time hours.

Drive the number of reservations that were made, but also market different happy hours that they had throughout the week to help mitigate slow times during the week, as their business on Fri-Sat was great, but other days were slower.

In addition, they wanted to increase lunch business, and would like to target people that worked close.

Developing the Plan

By using demographic, behavioral, and content targeting we were able TO build overarching campaigns to attract business diners who worked in specific industries with a LUNCHTIME special.  WE SWAPPED out day-parted creative to reflect new weekday specials for happy hour.  The last component was a branding campaign targeting people who lived NEARBY and were frequent diners.

Reviewing the Results

Over the last three months, they WERE able to grow THE lunch business by 45%, and increase happy hour sales by 75%.  As a result, the client is looking to increase targeting to include business catering targets to grow EVENT-BASED business.

197K Impressions

.14% CTR 

268 clicks  

72 view throughs