Insurance

Company Overview

The client hoped to use the campaign as an education tool to promote safe driving practices, as well as a way to boost brand recognition and awareness for the range of insurance options offered (including auto).

Identifying the Challenge

Effectively reaching the target audience and creating a lasting impact on the importance of being proactive.

Developing the Plan

We recommended site retargeting to drive prospective customers to the client's website. A landing page was created with a video creative and blog post related to safe driving. After discovering the insurance options, the consumer would start to consider and compare.

Reviewing the Results

In 11 Months, the team accomplished the following:

• Over 900, 000 impressions were served throughout the campaign.

• Increased site visits.

```
11 Month Campaign 
```
```
900k Impressions 
```
```
.12% CTR
```
```
1, 091 Site Visits
```