Legal
Company Overview
A local Attorney needed to bring new customers to their site to convert them into clients. Specifically, they wanted to focus on DUIs and Criminal Cases.
Identifying the Challenge
Today when customers need to find an attorney, they research online on sites that explain their particular legal PROBLEMS. Without an online strategy they were missing out on customers EVERY DAY. They needed an online strategy to reach online researchers and turn them into clients.
Developing the Plan
By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.
Reviewing the Results
In 6 months the team accomplished the following: •Increased new client form SUBMISSION requests for appointments.•Increased the awareness of the ATTORNEY'S services through content sites. •Increased the overall number of client appointments.6 Month Campaign500K Impressions.11% CTR550 site visits
