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  • Legal

       

    Company Overview

     

    A local Attorney needed to bring new customers to their site to convert them into clients.

     

    Specifically they wanted to focus on DUIs and Criminal Cases.

    Identifying The Challenge

     

    Today when customers need to find an attorney, they research online on sites that explain their particular legal problem.

     

    Without an online strategy they were missing out on customers everyday.

     

    They needed an online strategy to reach online researchers and turn them into clients.

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    Developing The Plan

     

    By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.

    Reviewing The Results

     

    In 6 months the team accomplished the following:

    •Increased new client form submissions requests for appointments.

    •Increased the awareness of the Attorneys services through content sites.

    •Increased the overall number of client appointments.

     

    6 Month Campaign

    500K Impressions

    .11% CTR

    550 site visits