Organic SEO

With organic SEO, the goal is simply to rank as high as you can in the organic search results for certain relevant keywords.

KEYWORD OPTIMIZATION is the process of making sure your website or content contains the right words and phrases that people are searching for on search engines. These words and phrases are called keywords. When you optimize your website with relevant keywords, it helps search engines understand what your website is about and improves its chances of showing up in search results. For example, if you have a website about healthy recipes, you want to include keywords like "healthy recipes," "easy vegetarian meals," or "low-sugar desserts." By using the right keywords, you increase the likelihood of your website appearing when someone searches for those specific terms. This can lead to more visibility and more visitors to your website. Keyword optimization is about using the right words to attract the right audience and improve your website's visibility on search engines.

  • In traditional organic SEO, Google is looking for trusted content, rather than a trusted location.

  • Google sees links to a site as an endorsement of that site’s content

  • Organic SEO focuses on getting businesses to show up in the organic search results – the emphasis is on keywords, relevant content and off-page links

Organic SEO – 4 key factors & our differentiators: On Page, Keyword Research, Linkage, Social Signals