Programmatic Native
Native Ads Align with the Website
Native Advertising is a type of advertisement that blends in with the surrounding content, making it look like it belongs in that context. It's like camouflage for ads! Instead of standing out as a separate banner or pop-up, native 6 ads seamlessly integrate into the website or platform where they are placed. They match the style, format, and overall look of the content around them, making them less disruptive and more engaging for users. So, when you're scrolling through a website or social media feed, you might come across sponsored posts or articles that look just like regular content, but they are actually advertisements designed to catch your attention in a subtle and natural way. Native advertising aims to provide a more enjoyable and seamless advertising experience for users while still promoting products or services.
Native Advertising uses a brand’s most compelling visual content and makes it look and feel like the content on a given website. Your native ads will look like they are part of the page. Native advertising aligns itself with the look and feel of it’s environment.
AESTHETICS
Ads are formatted like its surrounding content.
LOCATION
Ads are located with the feed of the content.
VALUE
The ad provides information contributing to the site content.
A single creative work on all screens;
Sourcing creative:
Product Galleries – The product says it all, showcase it
Blogs & Social Media – Use blogs and social media images where images tell the brand story
User Generated Content – Consumers are playing the role of brand ambassadors and sharing brand images
Quality traffic:
Reaching 92% of the online population
Representing 86% of Mobile Users
52% Male – 48% Female
69% with Children in Home
85% earning $100K+