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  • Retail

       

    Company Overview

    A local retailer had been a respected leader in the Jewelry market with 3 locations.

     

    Offering both online and offline sales they focus on high net worth customers.

     

    They are the leader in engagement, wedding, and high-end watches.

    Identifying The Challenge

    The retailer was working with another vendor but wanted to boost online exposure, reconnect with valued past customers and increase foot traffic to their 3 locations around the city.

    Developing The Plan

    By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.

    Reviewing The Results

    In 3 months the team accomplished the following:

    •Increased new consumer web and foot traffic through programmatic display.

    •Reengaged a database of previous consumers with IP Targeting.

    •Increased overall sales by retargeting valuable site visitors

     

    3 Month Campaign

    750K Impressions

    .12% CTR

    900 site visits