Retail

 Company Overview

A local retailer had been a respected leader in the Jewelry market with 3 locations. 

Offering both online and offline sales they focus on high net worth customers.

They are the leader in engagement, wedding, and high-end watches.

The retailer was working with another vendor but wanted to boost online exposure, reconnect with valued past customers and increase foot traffic to their 3 locations around the city. 

Developing the Plan

By combining behavior, content, IP, and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the DECISION-MAKING process.

Reviewing the Results

In 3 months the team accomplished the following:

•Increased new consumer web and foot traffic through programmatic display.

•Reengaged a database of previous consumers with IP Targeting.

•Increased overall sales by retargeting valuable site visitors

3 Month Campaign ~ 750K Impressions ~ .12% CTR ~ 900 site visits