Site Retargeting

Re-engaging Potential Consumers - Intent Based Data

98% of consumers leave websites without converting.

Also known as remarketing, retargeting is an online advertising strategy that involves reconnecting with past visitors to your website or app through ad displays or email campaigns. It presents a chance to re-engage with potential leads or customers who did not convert or fulfill a marketing objective during their previous visit.

  • A user visits a website—but leaves without converting.

  • As the user performs other online activities, relevant ads from the initial website appear.

  • The user visits other sites viewing the client’s retargeted ad.

  • Upon clicking through the ad, the user returns to the initial website—and converts! In other words, the user clicks the ad and returns to the site ready to buy.